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The Global Information Directory for Agricultural Machinery and Farm Equipment
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The Global Information Directory for Agricultural Machinery and Farm Equipment
Multiple Farm Equipment Brands: Confusing or What? There is clearly a distinct difference of opinion among the major agricultural machinery manufacturers concerning the branding of their companies. John Deere and Claas take the straightforward approach whereby all of their product lines take their unique company name. In contrast AGCO, CNH (Case IH, New Holland, Steyr) and Kverneland (Vicon, Accord, Rau, Taarup, Kverneland) choose to have multiple brand names under a single company umbrella. AGCO is particularly extreme in this respect encompassing fourteen different brands, namely Massey Ferguson, Valtra, Fendt, AGCO Tractors, Challenger, Gleaner, Hesston, RoGator, Spra-Coupe, Sunflower, TerraGator, White Planters, Willmar and Sisu Diesel Engines. The question is, should AGCO rationalise its brands to clarify its products to a global market. Let us know your opinion.
Plans ongoing as Lely aims to be a big player in grass (United Kingdom) 3 July 2009
Deere says 800 employees take buyout offer (USA) 30 June 2009
Header heaven for top John Deere dealer (Australia) 30 June 2009
One grain drier serves farms 20 miles apart (United Kingdom) 30 June 2009
Foundation Stone Laid for New John Deere Technology Centre (Germany) 29 June 2009
Big savings on NH combines (Australia) 26 June 2009
Fiat to close farm equipment plant in Italy (Italy) 26 June 2009
Milk war with Russia replaced by combine harvester war (Belarus) 25 June 2009
Kockerling kit unveiled at open day (United Kingdom) 25 June 2009
Kubota, Iseki Jump on Report of Chinese Production (China) 25 June 2009
Agco CEO "very interested" in M&A (USA) 24 June 2009
Using GPS precision to accurately apply slurry (United Kingdom) 24 June 2009
Twin Rotor headers gear New Holland for celebrations (Australia) 24 June 2009
Cultivator-based sowing cuts OSR establishment costs (United Kingdom) 24 June 2009
UNIDO Supports EP farmers with Rs 100 million worth machinery (Sri Lanka) 23 June 2009
Deere's Lane To Stay As Chairman After Giving Up CEO (USA) 23 June 2009
Case IH Wins Two RASE Awards for Axial-Flow Combines (United Kingdom) 19 June 2009
New liquid N applicators give OSR a kick-start (United Kingdom) 19 June 2009
