Romania's agricultural machinery sector features strong demand driven by EU funds and modernizing farms, dominated by international brands, but with growing local production of specialized equipment like tractors (IRUM), irrigation systems, and support for high-tech solutions, benefiting from rich soil and EU market access, though facing challenges in land fragmentation and initial costs. Key players include importers like IPSO and local manufacturers IRUM and Ruris, focusing on tractors, implements, and irrigation, with exports reaching diverse global markets.
